TITLE

Real-World Service Opportunity

AUTHOR(S)
Gordon, R. M.
PUB. DATE
June 1995
SOURCE
Marketing Management;Summer95, Vol. 4 Issue 1, p63
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "On Great Service: A Framework for Action," by Leonard L. Berry.
ACCESSION #
9506282332

 

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