TITLE

Forecasts: Nonfiction

AUTHOR(S)
Stuttaford, Genevieve
PUB. DATE
February 1995
SOURCE
Publishers Weekly;2/20/1995, Vol. 242 Issue 8, p192
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book `Winning the Service Game,' by Benjamin Schneider and David E. Bowen.
ACCESSION #
9503140308

 

Related Articles

  • Thorough research backs customer service advice. Mendenhall, Robert // Advertising Age's Business Marketing;May95, Vol. 80 Issue 5, p44 

    Reviews the book `Winning the Service Game,' by Benjamin Schneider and David E. Bowen.

  • Adult books: Nonfiction. Jacobs, Barbara // Booklist;3/1/95, Vol. 91 Issue 13, p1166 

    Reviews the book `Winning the Service Game,' by Benjamin Schneider and David E. Bowen.

  • Books in review. Sobel, Robert // Electronic News;5/8/95, Vol. 41 Issue 2064, p22 

    Reviews the book `Winning the Service Game,' by Benjamin Schneider and David E. Bowen. Analysis of the service sectors; Agenda to help managers develop programs for service personnel; Rules in the service sectors.

  • Worth the read. Callaway, Erin // PC Week;7/3/95, Vol. 12 Issue 26, pE/8 

    Reviews the book `Winning the Service Game,' by Benjamin Schneider and David E. Bowen.

  • Book reviews: Social sciences. White, Gary W. // Library Journal;3/1/1995, Vol. 120 Issue 4, p86 

    Reviews the book `Winning the Service Game,' by Benjamin Schneider and David E. Bowen.

  • Winning the Service Game. Wirtz, Jochen // Asia Pacific Journal of Management;Apr1997, Vol. 14 Issue 1, p103 

    Reviews the book "Winning the Service Game," by Benjamin Schneider and David E. Bowen.

  • Winning the Service Game. Gerard, Robert J. // Academy of Management Executive;May95, Vol. 9 Issue 2, p75 

    The article reviews the book "Winning the Service Game," by Benjamin Schneider and David E. Bowen.

  • Marketing Services (Book). Milliman, Ronald E. // Journal of the Academy of Marketing Science;Winter97, Vol. 25 Issue 1, p93 

    Reviews the video recording "Marketing Services."

  • Winning the Service Game (Book). Hult, G. Tomas M. // Journal of the Academy of Marketing Science;Winter97, Vol. 25 Issue 1, p92 

    Reviews the book "Winning the Service Game," by Benjamin Schneider and David E. Bowen.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics