TITLE

Customers for Life: How to Turn That One-Time Buyer into a Lifetime Customer (Book)

AUTHOR(S)
Tanner, John F.; Tanner, Jeff
PUB. DATE
January 1995
SOURCE
Journal of Personal Selling & Sales Management;Winter95, Vol. 15 Issue 1, p75
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer," by Carl Sewell and Paul B. Brown.
ACCESSION #
9503082359

 

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