TITLE

Forecasts: Nonfiction

AUTHOR(S)
Stuttaford, Genevieve
PUB. DATE
February 1995
SOURCE
Publishers Weekly;2/13/1995, Vol. 242 Issue 7, p71
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book `Up the Loyalty Ladder: Turning Some-Time Customers Into Full-Time Advocates of Your Business,' by Murray Raphel and Neil Raphel.
ACCESSION #
9503061486

 

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