TITLE

Relationship Marketing: Successful Strategies for the Age of the Customer (Book)

AUTHOR(S)
Stafford, Thomas F.; Tanner, John F.
PUB. DATE
March 1994
SOURCE
Journal of Personal Selling & Sales Management;Spring94, Vol. 14 Issue 2, p84
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Relationship Marketing: Successful Strategies for the Age of the Customer," by Regis Mckenna.
ACCESSION #
9412191770

 

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