TITLE

TQM for Sales and Marketing Management (Book)

AUTHOR(S)
Tanner, John F.; Dalrymple, Douglas J.
PUB. DATE
March 1994
SOURCE
Journal of Personal Selling & Sales Management;Spring94, Vol. 14 Issue 2, p83
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "TQM for Sales and Marketing Management," by James W. Cortada.
ACCESSION #
9412191768

 

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