TITLE

Creating Customers: An Action Plan for Maximizing Sales, Promotion and Publicity for the Small Business

AUTHOR(S)
Tanner, Jeff; Tanner, John F.
PUB. DATE
January 1994
SOURCE
Journal of Personal Selling & Sales Management;Winter94, Vol. 14 Issue 1, p89
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Creating Customers: An Action Plan for Maximizing Sales, Promotion and Publicity for the Small Business," by David H. Bangs Jr.
ACCESSION #
9412191759

 

Related Articles

  • 5 must-read business books. Henricks, Mark // Entrepreneur;Mar2009, Vol. 37 Issue 3, p70 

    The article reviews several books including "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It," by Michael E. Gerber, "The Business Planning Guide," by David H. Bangs Jr., and "Start Run & Grow a Successful Small Business."

  • The Start Up Guide: A One-Year Plan for Entrepreneurs (Book). Nixon, Judith // Library Journal;10/1/1989, Vol. 114 Issue 16, p101 

    Reviews the book "The Start Up Guide: A One-Year Plan for Entrepreneurs," by David H. Bangs, Jr.

  • Sales Management for Savings Institutions.  // Marketing News;9/2/1983, Vol. 17 Issue 18, p10 

    The article reviews the book "Sales Management for Savings Institutions."

  • Successful Sales Management A New Strategy for Modern Sales Managers.  // Marketing News;9/16/1983, Vol. 17 Issue 19, Special section p13 

    This article reviews the book "Successful Sales Management: A New Strategy for Modern Sales Managers," by Hal Fahner.

  • Sales Management. Berl, Robert L. // Journal of Personal Selling & Sales Management;Nov87, Vol. 7 Issue 3, p82 

    Reviews the book "Sales Management," 2nd ed., by Charles Futrell.

  • Pushing the Envelope. Carter, Tony; Tapp, Shelley R. // Journal of Personal Selling & Sales Management;Summer2000, Vol. 20 Issue 3, p190 

    Reviews the book "Pushing the Envelope," by Harvey MacKay.

  • Managing Mavericks (Book). Minton-Eversole, Theresa // Training & Development;Dec92, Vol. 46 Issue 12, p71 

    Reviews the book 'Managing Mavericks: The Art of Sales Management,' by Leslie J. Ades.

  • SALESMANSHIP AND SALES FORCE MANAGEMENT (Book).  // Management Review;Jul71, Vol. 60 Issue 7, p72 

    Reviews the book 'Salesmanship and Sales Force Management,' edited by Edward C. Bursk and G. Scott Hutchison.

  • Marketing and Sales Management.  // Marketing News;8/29/88, Vol. 22 Issue 18, p41 

    The article reviews the book "Marketing and Sales Management," compiled by Jean Herold.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics