TITLE

After-Marketing: How To Keep Customers For Life Through Relationships Marketing

AUTHOR(S)
Tanner, Jeff
PUB. DATE
June 1993
SOURCE
Journal of Personal Selling & Sales Management;Summer93, Vol. 13 Issue 3, p94
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "After-Marketing: How to Keep Customers for Life Through Relationships Marketing," by Terry G. Vavra.
ACCESSION #
9412190053

 

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