TITLE

Forecasts: Nonfiction

AUTHOR(S)
Stuttaford, Genevieve
PUB. DATE
July 1994
SOURCE
Publishers Weekly;7/11/1994, Vol. 241 Issue 28, p72
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book `Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World,' by Frederick Allen.
ACCESSION #
9407292481

 

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