TITLE

Forecasts: Nonfiction

AUTHOR(S)
Stuttaford, Genevieve
PUB. DATE
May 1994
SOURCE
Publishers Weekly;5/2/1994, Vol. 241 Issue 18, p299
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book `Managing Customer Value: Creating Quality and Services That Customers Can See,' by Bradley T. Gale.
ACCESSION #
9406011296

 

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