TITLE

Book reviews: Social sciences

AUTHOR(S)
Buller, Edward
PUB. DATE
January 1994
SOURCE
Library Journal;1/1/1994, Vol. 119 Issue 1, p135
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book `Beyond Maximarketing: The New Power of Caring and Daring,' by Stan Rapp and Thomas L. Collins.
ACCESSION #
9401247709

 

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