TITLE

Book reviews: Social sciences

AUTHOR(S)
White, Gary W.
PUB. DATE
January 1994
SOURCE
Library Journal;1/1/1994, Vol. 119 Issue 1, p134
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book `Marketing Channels: Infomercials and the Future of Televised Marketing,' by Craig R. Evans.
ACCESSION #
9401247700

 

Related Articles

  • MARKETING CHANNELS (Book). Gable, Myron; Dickinson, Roger A. // Journal of Retailing;Summer78, Vol. 54 Issue 2, p82 

    Reviews the book "Marketing Channels: A Management View," by Bert Rosenbloom.

  • MARKETING CHANNELS (Book). Dickinson, Roger A.; Guiltinan, Joseph P. // Journal of Retailing;Summer75, Vol. 51 Issue 2, p88 

    Reviews the book "Marketing Channels," by Ronald Michman.

  • MARKETING CHANNELS. Shawver, Donald L.; Bean, Frederick G. // Journal of Marketing;Apr1975, Vol. 39 Issue 2, p114 

    The article presents a review of the book "Marketing Channels," by Ronald Michman.

  • MARKETING CHANNELS. Faria, Anthony J. // Journal of Marketing;Jul1974, Vol. 38 Issue 3, p115 

    The article reviews the book "Marketing Channels," edited by Louis E. Boone and James C. Johnson.

  • Marketing Channels.  // Marketing News;5/6/77, Vol. 10 Issue 21, p5 

    The article reviews the book "Marketing Channels," by Louis W. Stern and Adel I. El-Ansary.

  • MARKETING CHANNELS. Shawver, Donald L.; Robicheaux, Robert A. // Journal of Marketing;19Oct75, Vol. 39 Issue 4, p116 

    The article reviews the book "Marketing Channels," by C. Glenn Walters.

  • Marketing Channels.  // Marketing News;9/15/73, Vol. 7 Issue 6, p7 

    The article reviews the book "Marketing Channels," by Louis E. Boone and James C. Johnson.

  • Marketing Channels.  // Marketing News;10/15/74, Vol. 8 Issue 8, p11 

    The article reviews the book "Marketing Channels," by C. Glenn Walters.

  • Marketing Channels Second Edition.  // Marketing News;7/23/1982, Vol. 16 Issue 2, p19 

    This article reviews the book "Marketing Channels," Second Edition, by C. Glenn Walters and Blaise J. Bergiel.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics