TITLE

On The Shelf: Absolute Radio marketing director Clare Baker reviews Hit Brands

PUB. DATE
January 2014
SOURCE
Marketing (00253650);1/1/2014, p1
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
A review is presented of the book "Hit Brands: How Music Builds Value for the World's Smartest Brands," by Daniel M. Jackson, Richard Jankovich and Eric Sheinkop
ACCESSION #
93455766

 

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