TITLE

Ads aim for impact, consistency

PUB. DATE
March 2003
SOURCE
Furniture/Today;3/3/2003, Vol. 27 Issue 26, p13
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Features Ontario-based Home Fashion Market's 'Better Living' Magazine. Importance of the magazine in the company's advertising strategy; Offer of decorating tips and updates on fashion trends for clients; Use of television and radio advertisements by the company.
ACCESSION #
9213032

 

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