TITLE

Big Data and Predicative Analytics Books for CEOs

PUB. DATE
November 2013
SOURCE
Smart Business Akron/Canton;Nov2013, Vol. 23 Issue 6, p23
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews several books including "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die," by Eric Siegel, "Big Data: A Revolution That Will Transform How We Live, Work, and Think," by Viktor Mayer-Schoberger and Kenneth Cukier and "Competing on Analytics: The New Science of Winning," by Tom Davenport and Jeanne Harris.
ACCESSION #
91977295

 

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