TITLE

The Tipping Point: How Little Things Can Make a Big Difference

PUB. DATE
November 2013
SOURCE
Abilities;Fall2013, Issue 94, p11
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "The Tipping Point: How Little Things Can Make a Big Difference," by Malcolm Gladwell.
ACCESSION #
91659528

 

Related Articles

  • CULTURAL INFLUENCES ON THE DIFFUSION OF NEW PRODUCTS. Donthu, Naveen; Sayrac, Idil // AMA Winter Educators' Conference Proceedings;2000, Vol. 11, p158 

    This study expands our knowledge in the area of cross-national diffusion by looking further into cultural differences that could help us understand the differences in diffusion patterns. In this study Hofstede's (1980; 1991 ) five dimensions of culture (power distance, uncertainty avoidance,...

  • Private ophthalmic companies showcase innovative new IOLs.  // Ocular Surgery News;6/25/2014, Vol. 32 Issue 12, p30 

    The article previews two new products being developed by ophthalmic companies presented at the Ophthalmology Innovation Summit which are Zephyr intraocular lens (IOL) design from Anew Optics, Fluid-Vision accommodating IOL system from PowerVision.

  • Better drug delivery devices needed to improve patient outcomes. Lindstrom, Richard L. // Ocular Surgery News;5/10/2014, Vol. 32 Issue 9, p3 

    In this article, the author focuses on the application of eye drop for treating a vast array of eye diseases. It mentions about "Drop-tainer" developed by two U.S. pharmacists, Robert Alexander and Wiilliam Conner, for eye disease treatment. It further discusses the use of Allergan for broad...

  • GUEST EDITORIAL. The tortuous road from innovation to market. EINARSSON, JON I. // Contemporary OB/GYN;Oct2015, Vol. 60 Issue 10, p6 

    The article presents an alternative strategy on how physician-innovator for a medical device can pursue an idea from patent filing to becoming commercially available. Topics discussed include criteria for patent application, filing and evaluation for commercialization of the product. The author...

  • NEW PRODUCT DIFFUSION IN THE BALTIC STATES. Sauga, Ako // Journal of Business Management;2011, Issue 4, p47 

    Innovation diffusion theory has been a subject of considerable research among marketing management and consumer behaviour for the last four decades. The best-known first-purchase diffusion model is the Bass model, where potential adopters are divided into two groups: innovators and imitators....

  • The changing landscape of product management. Agnihotri, Raj; Hu, Michael Y. // Marketing Review;Winter2009, Vol. 9 Issue 4, p275 

    Today's customers are increasingly affecting every aspect of marketing functions. Especially, in the context of product development and diffusion, individual users and communities of users are playing active roles. As a result, traditional product management practices are no longer relevant in...

  • COUNTERING THE INNOVATION BACKLASH. O'DONNELL, KEVIN // Marketing News;9/1/2007, Vol. 41 Issue 14, p21 

    This article presents research showing how few new product ideas make it to market and the marked decline in senior executive spending on innovation development between 2006 and 2007. Done right, the author claims innovation drives organic growth and brand value, and gives examples such as Apple...

  • Lock in and switch: Asymmetric information and new product diffusion. Cabral, Luís // Quantitative Marketing & Economics;Sep2012, Vol. 10 Issue 3, p375 

    Many new web-based services are introduced as free services. Depending on the seller's business model, some remain free in the long run, while others switch to pay mode at some point in time. I characterize the relation between buyers and a new service seller when the former are uncertain about...

  • Using models of innovation diffusion to forecast market success: a practitioners guide. Frenzel, Alexander; Grupp, Hariolf // Research Evaluation;Mar2009, Vol. 18 Issue 1, p39 

    The paper reviews models of innovation diffusion as the basis for a methodology to analyse business cases for new products and processes. The review is based on a categorization of the models' hypotheses and assumptions. The proposed analytical approach has three steps: First, qualitative...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics