TITLE

How to Win the World

AUTHOR(S)
KAMATH, MADHUKAR
PUB. DATE
August 2013
SOURCE
Business Today;8/18/2013, Vol. 22 Issue 17, p108
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Brand Breakout: How Emerging Market Brands Will Go Global" by Nirmalya Kumar and Jan-Benedict E.M Steenkamp.
ACCESSION #
89603041

 

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