TITLE

Selling: Marketing Personified

AUTHOR(S)
Judd, Vaughan C.
PUB. DATE
November 1987
SOURCE
Journal of Personal Selling & Sales Management;Nov87, Vol. 7 Issue 3, p80
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Selling: Marketing Personified," by Ronald D. Balsley and E. Patrick Birsner.
ACCESSION #
8936251

 

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