TITLE

Can brands claim to have passion with no vision?

AUTHOR(S)
Mitchell, Alan
PUB. DATE
June 2002
SOURCE
Marketing Week;6/13/2002, Vol. 25 Issue 24, p34
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book 'The Committed Enterprise,' by Hugh Davidson.
ACCESSION #
6867398

 

Related Articles

  • 'The committed enterprise' Macrae, Chris // Journal of Brand Management;Sep2002, Vol. 10 Issue 1, p83 

    Reviews the book 'The Committed Enterprise,' by Hugh Davidson.

  • The Committed Enterprise (Book). Wickens, Peter // People Management;5/2/2002, Vol. 8 Issue 9, p46 

    Reviews the book 'The Committed Enterprise,' by Hugh Davidson.

  • THE ORIGINS OF CERTAINTY (Book). Williams, Charles G.S. // Comparative Literature;Fall81, Vol. 33 Issue 4, p386 

    Reviews the book 'The Origins of Certainty: Means and Meanings in Pascal's Pens é es,' by Hugh M. Davidson.

  • The Origins of Certainty (Book). Molyneaux, Gerard M. // Library Journal;3/15/1979, Vol. 104 Issue 6, p732 

    Reviews the book 'The Origins of Certainty: Means and meanings in Pascal's Pensees,' by Hugh M. Davidson.

  • A Textbook of General Physiology (Book). White, Fred N. // Annals of Internal Medicine;Jun65, Vol. 62 Issue 6, p1341 

    Reviews the book 'A Textbook of General Physiology,' 3rd edition, by Hugh Davidson.

  • Muddled idea of corporate brand defines failures. Mazur, Laura // Marketing (00253650);7/11/2002, p18 

    Discusses the factors contributing to the failure of corporate brands. Comparison of corporate from organizational brands; Availability of the book 'The Committed Enterprise,' by Hugh Davidson; Ways to help turn wrong organizations into right ones.

  • Audience, Words, and Art: Studies in Seventeenth-Century French Rhetoric. Reynolds, Beatrice K. // Philosophy & Rhetoric;Summer1968, Vol. 1 Issue 3, p184 

    Reviews the book "Audience, Words, and Art: Studies in Seventeenth-Century French Rhetoric," by Hugh M. Davidson.

  • Marketers must go on the attack. Mitchell, Alan // Marketing Week;10/9/1997, Vol. 20 Issue 28, p24 

    Discusses some of the ideas presented by Hugh Davidson in his revised book `Offensive Marketing.' Need for a new definition of the term `marketing'; Elements of successful marketing practices; Davidson's efforts to market his books.

  • Hugh Davidson: funding development. Wiggins, Kaye // Third Sector;5/11/2010, Issue 614, p15 

    The article explores the efforts of philanthropist Hugh Davidson's H&S Davidson Trust to financially support the Save the Children, Oxfam and Christian Aid to help in the education of poor children worldwide.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics