TITLE

Can brands claim to have passion with no vision?

AUTHOR(S)
Mitchell, Alan
PUB. DATE
June 2002
SOURCE
Marketing Week (01419285);6/13/2002, Vol. 25 Issue 24, p34
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book 'The Committed Enterprise,' by Hugh Davidson.
ACCESSION #
6867398

 

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