TITLE

RADIO LISTENING IN AMERICA

AUTHOR(S)
Krauskopf, Karl H.; Dirksen, Charles J.
PUB. DATE
October 1949
SOURCE
Journal of Marketing;Oct49, Vol. 14 Issue 3, p479
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Radio Listening in America," by Paul F. Lazarsfeld and Patricia R. Kendall.
ACCESSION #
6864755

 

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