TITLE

Retail Advertising and Sales Promotion

AUTHOR(S)
Nystrom, Paul H.; Borden, Neil H.
PUB. DATE
July 1936
SOURCE
Journal of Marketing;Jul1936, Vol. 1 Issue 1, p65
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Retail Advertising and Sales Promotion," by Charles M. Edwards and William H. Howard.
ACCESSION #
6845619

 

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