TITLE

Making the Connection

AUTHOR(S)
Gordon, R.M.
PUB. DATE
March 1998
SOURCE
Marketing Management;Spring98, Vol. 7 Issue 1, p60
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Customer Connections: New Strategies for Growth," by Robert E. Wayland and Paul M. Cole.
ACCESSION #
679278

 

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