TITLE

Reverse Marketing (Book)

AUTHOR(S)
Self, Donald R.; Clark, Kathryn L.
PUB. DATE
August 1988
SOURCE
Journal of Personal Selling & Sales Management;Aug88, Vol. 8 Issue 2, p72
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Reverse Marketing: The New Buyer-Supplier Relationship," by Michael R. Leenders and David L. Blenkhorn and edited by Donald R. Self.
ACCESSION #
6654114

 

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