TITLE

Marketing Masters (Book)

AUTHOR(S)
Self, Donald R.; Fox, Brenda
PUB. DATE
November 1988
SOURCE
Journal of Personal Selling & Sales Management;Nov88, Vol. 8 Issue 3, p74
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Marketing Masters: Lessons in the Art of Marketing," by Paul B. Brown.
ACCESSION #
6654013

 

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