TITLE

Bottom-Up Marketing

AUTHOR(S)
Weeks, William A.; Easley, Richard
PUB. DATE
March 1990
SOURCE
Journal of Personal Selling & Sales Management;Spring90, Vol. 10 Issue 2, p81
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Bottom-Up Marketing," by Al Ries and Jack Trout.
ACCESSION #
6653003

 

Related Articles

  • For Trout and Ries, the battle goes on. Heilbrunn, Jeff // Marketing News;12/5/88, Vol. 22 Issue 25, p16 

    The article reviews the book "Bottom-Up Marketing," by Al Ries and Jack Trout.

  • The Battle for Your Mind/Marketing Warfare/Bottom-Up Marketing. Scammon, Debra L.; Zinkhan, George M. // Journal of Marketing;Jan1992, Vol. 56 Issue 1, p122 

    The article reviews several books authored by Al Ries and Jack Trout, "Positioning: The Battle for Your Mind," "Marketing Warfare," and "Bottom-Up Marketing."

  • Bottom-Up Marketing (Book).  // Library Journal;3/15/1989, Vol. 114 Issue 5, p39 

    Reviews the book 'Bottom-Up Marketing,' by Al Ries and Jack Trout.

  • Make love, not war. Heilbrunn, Jeffrey // Marketing News;1/30/89, Vol. 23 Issue 3, p4 

    The author presents his concerns on marketing. One of these is the creation of a theory for a profession that either does not exist at all or is on the decline. This is exemplified by the recent release of the book "Bottom-Up Marketing," by Al Ries and Jack Trout which states that marketing is...

  • MILITARY MARKETING WARFARE: A COMPARATIVE REVIEW OF THE USE OF COMBATIVE PHILOSOPHIES AND TERMINOLOGY. Lusch, Robert F.; Garsombke, Thomas W. // Journal of Marketing;Jan1987, Vol. 51 Issue 1, p135 

    The article reviews two books on marketing strategy. "Marketing Warfare," by Al Ries and Jack Trout and "Guerrilla Marketing," by Jay Conrad Levinson.

  • Marketing Warfare.  // Marketing News;11/8/1985, Vol. 19 Issue 23, p45 

    The article reviews the book "Marketing Warfare," by Al Ries and Jack Trout.

  • "Positioning: The Battle For Your Mind" Flexner, William A. // Journal of Health Care Marketing;Fall82, Vol. 2 Issue 4, p54 

    The article reviews the book "Positioning: The Battle for Your Mind," by Al Ries and Jack Trout.

  • Marketing Warfare (Book). Heckman, Lucy; Fletcher, Janet // Library Journal;10/15/1985, Vol. 110 Issue 17, p84 

    Reviews the book 'Marketing Warfare,' by Al Ries and Jack Trout.

  • HORSE SENSE (Book Review).  // Management Review;Jan91, Vol. 80 Issue 1, p62 

    Reviews the book 'Horse Sense,' by Al Ries and Jack Trout.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics