TITLE

Field Sales Management (Book)

AUTHOR(S)
Self, Donald R.; Barksdale Jr., Hiram C.
PUB. DATE
May 1985
SOURCE
Journal of Personal Selling & Sales Management;May85, Vol. 5 Issue 1, p74
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Field Sales Management," by Frederick E. Webster.
ACCESSION #
6652863

 

Related Articles

  • MARKETING FOR MANAGERS. Shawver, Donald L.; Payne, Melanie // Journal of Marketing;Jan1976, Vol. 40 Issue 1, p113 

    The article reviews the book "Marketing for Managers," by Frederick E.Webster, Jr.

  • Marketing for Managers (Book). Claisse, G.H.J. // Journal of General Management;Summer75, Vol. 2 Issue 4, p85A 

    Reviews the book 'Marketing for Managers,' by Frederick E. Webster Jr.

  • ORGANIZATIONAL BUYING BEHAVIOR. Shawver, Donald L.; Sciullo, Henry A. // Journal of Marketing;Oct73, Vol. 37 Issue 4, p122 

    The article presents a review of the book "Organizational Buying Behavior," by Frederick E. Webster and Yoram Wind.

  • SOCIAL ASPECTS OF MARKETING. Hills, Gerald E. // Journal of Marketing;Jul1975, Vol. 39 Issue 3, p119 

    The article reviews the book "Social Aspects of Marketing," by Frederick E. Webster, Jr.

  • Social Aspects of Marketing.  // Marketing News;8/15/74, Vol. 8 Issue 4, p11 

    The article reviews the book "Social Aspects of Marketing," by Frederick E. Webster Jr.

  • MARKETING COMMUNICATION. Shawver, Donald L.; Barnewall, Gordon G. // Journal of Marketing;Apr1973, Vol. 37 Issue 2, p120 

    The article presents a review of the book "Marketing Communication: Modern Promotional Strategy," by Frederick E. Webster, Jr.

  • READINGS IN SALES FORCE MANAGEMENT. Gordon, Guy G.; Gearity, John E. // Journal of Marketing;Jan1971, Vol. 35 Issue 1, p107 

    The article presents a review of the book "Readings in Sales Force Management," edited by Kenneth R. Davis and Frederick E. Webster.

  • Some Major Contributions in Industrial Marketing: A Comparative Review. Myers, John; Goodman, Charles S. // Journal of Marketing;Fall1980, Vol. 44 Issue 4, p121 

    Reviews several books related to marketing. "Industrial Marketing Strategy," by Frederick E. Webster; "Procurement Management: Strategy, Organization and Decision-Making," by Raymond E. Corey; "Industrial Marketing Research," by William E. Cox.

  • Some Major Contributions in Industrial Marketing: A Comparative Review. Myers, John; Goodman, Charles S. // Journal of Marketing;Fall1980, Vol. 44 Issue 4, p121 

    Reviews several books related to marketing. "Industrial Marketing Strategy," by Frederick E. Webster; "Procurement Management: Strategy, Organization and Decision-Making," by Raymond E. Corey; "Industrial Marketing Research," by William E. Cox.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics