TITLE

Why They Buy (Book)

AUTHOR(S)
Judd, Vaughan C.
PUB. DATE
May 1987
SOURCE
Journal of Personal Selling & Sales Management;May87, Vol. 7 Issue 1, p74
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Why They Buy: American Consumers Inside and Out," by Robert B. Settle and Pamela L. Alreck.
ACCESSION #
6652188

 

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