TITLE

Strategic Sales Management (Book)

AUTHOR(S)
Wotruba, Thomas R.; Loudenback, Lynn J.
PUB. DATE
November 1983
SOURCE
Journal of Personal Selling & Sales Management;Nov83, Vol. 3 Issue 2, p72
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Strategic Sales Management," by G. David Hughes and Charles H. Singler.
ACCESSION #
6350376

 

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