TITLE

Strategic Management of the Sales Territory (Book)

AUTHOR(S)
Wotruba, Thomas; Heschel, Michael S.
PUB. DATE
March 1981
SOURCE
Journal of Personal Selling & Sales Management;Spring/Summer81, Vol. 1 Issue 2, p73
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Strategic Management of the Sales Territory: An Advanced Self-Instruction Course for Professional Salespeople," by J.S. Schiff and Michael Schiff.
ACCESSION #
6349905

 

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