TITLE

Industrial Marketing and Sales Management in the Computer Age (Book)

AUTHOR(S)
Wotruba, Thomas R.; Klompmaker, Jay E.
PUB. DATE
November 1982
SOURCE
Journal of Personal Selling & Sales Management;Nov82, Vol. 2 Issue 2, p59
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Industrial Marketing and Sales Management in the Computer Age," by Robert F. Kelleher.
ACCESSION #
6349078

 

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