TITLE

Major Account Sales Strategy (Book)

AUTHOR(S)
Tanner Jr., John F.; Castleberry, Stephen B.
PUB. DATE
January 1992
SOURCE
Journal of Personal Selling & Sales Management;Winter92, Vol. 12 Issue 1, p77
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Major Account Sales Strategy," by Neil Rackham.
ACCESSION #
6291531

 

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