TITLE

Major Account Sales Strategy (Book)

AUTHOR(S)
Tanner, John F.; Castleberry, Stephen B.
PUB. DATE
September 1992
SOURCE
Journal of Personal Selling & Sales Management;Fall92, Vol. 12 Issue 4, p75
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Major Account Sales Strategy," by Neil Rackham.
ACCESSION #
6291222

 

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