TITLE

Bankers in the Selling Role, A Consultative Guide to Cross Selling Financial Services. (Book)

AUTHOR(S)
Bowers, Michael R.
PUB. DATE
May 1984
SOURCE
Journal of Personal Selling & Sales Management;May84, Vol. 4 Issue 1, p53
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Bankers in the Selling Role: A Consultative Guide to Cross Selling Financial Services," by Linda Richardson.
ACCESSION #
6290777

 

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