TITLE

A Behavioral Theory of the Firm

AUTHOR(S)
Brennan, Lawrence D.
PUB. DATE
January 1969
SOURCE
Journal of Business Communication;Winter69, Vol. 6 Issue 2, p64
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "A Behavioral Theory of the Firm," by Richard M. Cyert and James G. March.
ACCESSION #
6064178

 

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