TITLE

Advertising Theory and Practice

AUTHOR(S)
Sargent, Hugh W.
PUB. DATE
January 1964
SOURCE
Journal of Business Communication;Winter64, Vol. 1 Issue 2, p58
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Advertising Theory and Practice," by C. H. Sandage, Vernon Fryburger and Richard D. Irwin.
ACCESSION #
6037697

 

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