TITLE

Building a Buzz: Libraries & Word-of-Mouth Marketing

AUTHOR(S)
Meilleur, Sarah
PUB. DATE
April 2011
SOURCE
Feliciter;2011, Vol. 57 Issue 2, p81
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Building a Buzz: Libraries & Word-of-Mouth Marketing," by Peggy Barber and Linda Wallace.
ACCESSION #
60167190

 

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