TITLE

Consumer Behavior and the Behavioral Sciences (Book)

AUTHOR(S)
Wotruba, Thomas R.
PUB. DATE
January 1967
SOURCE
Monthly Labor Review;Jan67, Vol. 90 Issue 1, p75
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book 'Consumer Behavior and the Behavioral Sciences,' by Steuart Henderson Britt.
ACCESSION #
6009308

 

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