TITLE

The human element in purchasing decisions

AUTHOR(S)
Solomon, Rod
PUB. DATE
February 1972
SOURCE
Monthly Labor Review;Feb72, Vol. 95 Issue 2, p92
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book 'Aspirations and Affluence: Comparative Studies in the United States and Europe,' by George Katona, Burkhard Strumpel and Ernest Zahn.
ACCESSION #
5995854

 

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