TITLE

Research for Marketing Decisions

AUTHOR(S)
Brown, Leland; Gieselman, R. D.
PUB. DATE
January 1967
SOURCE
Journal of Business Communication;Winter67, Vol. 4 Issue 2, p76
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Research for Marketing Decisions," by Paul E. Green and Donald S. Tull.
ACCESSION #
5995672

 

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