TITLE

TRUTH IN ADVERTISING AND OTHER HERESIES

AUTHOR(S)
Maguire, John T.
PUB. DATE
September 1963
SOURCE
Journal of Business Communication;Fall63, Vol. 1 Issue 1, p47
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Truth in Advertising and Other Heresies," by Walter Weir.
ACCESSION #
5995659

 

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