TITLE

CASES IN MARKETING MANAGEMENT

AUTHOR(S)
Gould, John W.; Brennan, Lawrence D.
PUB. DATE
April 1973
SOURCE
Journal of Business Communication;Spring73, Vol. 10 Issue 3, p53
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Cases in Marketing Management," by Robert R. Gist.
ACCESSION #
5940610

 

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