TITLE

PERSUASION: HOW OPINIONS AND ATTITUDES ARE CHANGED

AUTHOR(S)
Brennan, Lawrence D.
PUB. DATE
October 1973
SOURCE
Journal of Business Communication;Fall73, Vol. 11 Issue 1, p53
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Persuasion: How Opinions and Attitudes Are Changed," by Marvin Karlins and Herbert I. Abelson.
ACCESSION #
5932837

 

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