TITLE

The Rule of Three: Surviving the Thriving in Competitive Markets

AUTHOR(S)
Gordon, R. M. (Erik)
PUB. DATE
November 2001
SOURCE
Marketing Management;Nov/Dec2001, Vol. 10 Issue 4, p53
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book 'The Rule of Three: Surviving and Thriving in Competitive Markets,' by Jagdish Sheth and Rajendra Sisodia.
ACCESSION #
5829747

 

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