TITLE

MARKETING AND SOCIETY: A CONCEPTUAL INTRODUCTION

AUTHOR(S)
Brennan, Lawrence D.; Knapper, Arno F.
PUB. DATE
June 1972
SOURCE
Journal of Business Communication;Summer72, Vol. 9 Issue 4, p43
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
This article presents a review of the book "Marketing and Society: A Conceptual Introduction," by Ronald R. Gist.
ACCESSION #
5761419

 

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