TITLE

THE PROCESS AND EFFECTS OF MASS COMMUNICATION, Revised Edition

AUTHOR(S)
Sigband, Norman B.; Zoerner Jr., C. E.
PUB. DATE
March 1972
SOURCE
Journal of Business Communication;Spring72, Vol. 9 Issue 3, p67
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
This article presents a review of the book "The Process and Effects of Mass Communication," by Wilbur Schramm and Donald F. Roberts.
ACCESSION #
5761403

 

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