TITLE

Communication of Innovations: A Cross-Cultural Approach (Book)

AUTHOR(S)
Whiting, Gordon
PUB. DATE
December 1972
SOURCE
Public Opinion Quarterly;Winter72-Winter73, Vol. 36 Issue 4, p636
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Communication of Innovations: A Cross-Cultural Approach," by Everett M. Rogers and F. Floyd Shoemaker.
ACCESSION #
5415819

 

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