TITLE

Getting to Plan B: Breaking Through to a Better Business Model

AUTHOR(S)
Gruber, Marc
PUB. DATE
August 2010
SOURCE
Academy of Management Perspectives;Aug2010, Vol. 24 Issue 3, p93
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Getting to Plan B: Breaking Through to a Better Business Model" by John Mullins and Randy Komisar.
ACCESSION #
52842953

 

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