TITLE

THE APPLICATION OF REGRESSION ANALYSIS

AUTHOR(S)
Steckel, Joel H.
PUB. DATE
November 1989
SOURCE
Journal of Marketing Research (JMR);Nov89, Vol. 26 Issue 4, p480
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book 'The Application of Regression Analysis,' by Dick R. Wittink.
ACCESSION #
5001962

 

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