TITLE

Big Business Blunders/Marketing Mistakes

AUTHOR(S)
Hollander, Stanley C.; Erickson, Leo G.
PUB. DATE
July 1983
SOURCE
Journal of Marketing;Summer83, Vol. 47 Issue 3, p136
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article presents review of the books "Big Business Blunders: Mistakes in Multinational Marketing," by David A. Ricks and "Marketing Mistakes," by Robert F. Hartley.
ACCESSION #
4999888

 

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