TITLE

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

AUTHOR(S)
Gordon, R. M. (Erik)
PUB. DATE
July 2001
SOURCE
Marketing Management;Jul/Aug2001, Vol. 10 Issue 2, p53
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book 'Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value,' by Peter Doyle.
ACCESSION #
4966533

 

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